Nicole Williams is a pole dance performer, instructor, and CEO of Allure Dance Studio in Los Angeles. She came to pole dancing by way of being a professional personal trainer for almost 10 years before taking up pole dancing in 2007. Nicole has competed in the esteemed California Pole Dance Championships and also starred in a major music video, "Pour It Up" by Rihanna, in which she was featured as a pole dancer. The video was somewhat controversial, but what is undeniable is this athlete and dancer's tremendous heart, knowledge of and passion for pole, and undeniable physical strength.
"I feel I'm a great testimony to all the ladies who don't feel sexy. The tomboys, the non-dancers, the non-flexible girls. That is who I was and who I am, and I love to share my story and help new polers grow and build their confidence and the I CAN attitude."